Social media for busines

  

There are a lot of myths and false statements along with the now regular term, fake news, this also applies to the product offering we are all bombarded with.

But one fact that can't be ignored about social media is the massive growth and the need for a business to take notice. Social media matters. Just look for a business in your sector to see how they are using the facilities and options that this media offers.

Like much on the internet, they come with a health warning, understand what your posting and why your posting it. Understand what your customers want, not just what you want. Make sure you check the terms and conditions and set your security preferences. Social media sites are no more risky than any other web site, use them inteligently and the rewards can be massive.

 

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Compas showig direction

Strategic Marketing, Not guess work.

Don't leave your marketing to chance, take a strategic aproach and focus on you're objectives, failing to plan is planning to fail.

The starting point for any business is having a vision, companies having good direction, a five year plan and so on and so forth, well this isn't just some coincidence that people have found intersting or fun, it's a requirement no matter how large or small your business is. How can you take your business, your life, or even the next journey if you don't know where you are going, or more importantly, first, where are you are starting from and where do you want to go. Roaming may be fun when on holiday but its not for business.

Establishing the appropriate focus for your marketing efforts is vital if you are to meet challenging objectives. The benefits of a clear, unambiguous strategy is the alignment of people, who will know the direction you wish to travel - the target customers and key sub-groups you wish to reach; the positioning and customer benefits of your products and services and the targets and measures that will allow you to determine your progress.

This is not something a business can think about once and then park thinking its been done, careful consideration of a multitude of factors need to be taken into account and will inevitably, at some point, conspire against the business if not managed correctly. Continuous review and re-direction is often needed, change comes quickly and a business must change with it to survive and flourish.

The successful business has a clear plan, direction and an end game or place where it wants or requires, to get to, or achieve.

Having the vision is essential, BUT, achieving that vision takes a methodical planned approach which is often best nurtured and facilitated by skilled practitioners. Big companies often have much of the skills in house but still find the need to get assistance from an outside team to get alignment and agreement. Once the whole team are in accord, with the same vision carefuly communicated and documented, progress can often be swift and impressive.

Nothing in life or business is guaranteed but risk can be reduced to acceptable levels and growth maintained. Take time to work on your business, not just in the business.

If your business has grown and needs that next step up to fulfill the vision, Your business can benefit from our extensive experience in developing strategic marketing plans for all sizes of business. Harlequin Creative can help you to address the important issues facing your marketing strategy such as:

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Family business can be both rewarding and challenging
Let us help you align your vision.

Getting everyone on the same page and focused in the same direction with the same end game can be particularly challenging for a family business. New ideas, aspirations, expansion plans, agreement on levels of risk; all put pressure on the unique relationship of family business.

Harlequin Creative can help you work together to fulfil understanding and issues surrounding the different perspectives, a strategic review enables a written game plan and a set of tasks to get you to the next stage of your business growth.

The outcome? a clear agreed path with outputs and requirements aligned to the business and the skills of the business stake holders.

Once this phase is complete a clear picture of marketing and sales plans can be turned into necessary collateral to communicate to your current customers and potential markets.

 

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relaxing business man

Let us become your marketing department, your one stop marketing solution.

Let us work with you and get access to your own experienced marketing department immeadiatley and without fuss.

So you have had your dream for years or perhaps your own small business, you may even miss the support mechanism of the corporation you once worked for? Well look no further, Harlequin Creative can offer a great mix of solutions to provide the support you need when you need it and with the experience to add impact and value to your marketing. Instant (well almost) access to the skills you need for photography, design and media. Strategic planning, even the non-exec. role to help grow your business.
 

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